{"roots":["19:1728"],"nodeById":{"3:4":{"id":"3:4","type":"VARIABLE","assetId":"VariableID:073968bee33226a2cce6b4511bfdcfbd426cc377/390:22","name":"KO • S2","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:3a70cc5ab29553aefe47b7d2424b7403ac823a34/390:1","codeSyntax":{},"valuesByMode":{"390:0":{"r":1.0,"g":0.0,"b":0.564705908298492,"a":1.0}}},"3:6":{"id":"3:6","type":"VARIABLE","assetId":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7","name":"KO • 01","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:3a70cc5ab29553aefe47b7d2424b7403ac823a34/390:1","codeSyntax":{},"valuesByMode":{"390:0":{"r":0.0,"g":0.0,"b":0.0,"a":1.0}}},"8:15":{"id":"8:15","type":"VARIABLE","assetId":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10","name":"KO • 02","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:3a70cc5ab29553aefe47b7d2424b7403ac823a34/390:1","codeSyntax":{},"valuesByMode":{"390:0":{"r":0.960784316062927,"g":0.949019610881805,"b":0.909803926944733,"a":1.0}}},"19:1728":{"type":"WEBPAGE","id":"19:1728","name":"/casestudy03_rinse","absoluteBoundingBox":{"x":7686.0,"y":0.0,"width":1408.0,"height":3988.0},"isolatedAbsoluteRenderBounds":{"x":7686.0,"y":0.0,"width":1408.0,"height":3988.0},"relativeTransform":[[1.0,0.0,7686.0],[0.0,1.0,0.0]],"size":{"x":1408.0,"y":3988.0},"fills":[{"opacity":0.298039227724075,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["19:1729"]},"19:1729":{"type":"FRAME","id":"19:1729","name":"Desktop","absoluteBoundingBox":{"x":7750.0,"y":100.0,"width":1280.0,"height":3824.0},"isolatedAbsoluteRenderBounds":{"x":7750.0,"y":100.0,"width":1280.0,"height":3824.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":3824.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.992156863212585,"g":0.992156863212585,"b":0.976470589637756,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:ab238fed81a4a1b3c70aaa3f61df85f552d88f62/390:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:ab238fed81a4a1b3c70aaa3f61df85f552d88f62/390:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["19:1730","19:1786","53:2535"]},"53:2591":{"type":"RECTANGLE","id":"53:2591","name":"downyRnR01 Large 1","absoluteBoundingBox":{"x":7823.0,"y":3368.0,"width":733.0,"height":441.0},"targetAspectRatio":{"x":1280.0,"y":770.0},"isolatedAbsoluteRenderBounds":{"x":7823.0,"y":3368.0,"width":733.0,"height":441.0},"relativeTransform":[[1.0,0.0,73.0],[0.0,1.0,2508.0]],"size":{"x":733.0,"y":441.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"7bf6def1f0243570bdf2bed02b482ebeba0447bc","originalImageWidth":1280,"originalImageHeight":770,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":73.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-115.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"53:2589":{"type":"RECTANGLE","id":"53:2589","name":"dancemomdana_1737757191_3552886660029498814_56910294427 1","absoluteBoundingBox":{"x":8583.0,"y":3127.0,"width":390.0,"height":693.0},"targetAspectRatio":{"x":576.0,"y":1024.0},"isolatedAbsoluteRenderBounds":{"x":8583.0,"y":3127.0,"width":390.0,"height":693.0},"relativeTransform":[[1.0,0.0,833.0],[0.0,1.0,2267.0]],"size":{"x":390.0,"y":693.0},"fills":[{"blendMode":"NORMAL","type":"VIDEO","scaleMode":"FILL","imageRef":"b3cc5a3807690bc0ea65e5bb8a38ecd5d1126e5b","originalImageWidth":576,"originalImageHeight":1024,"videoRef":"8744d1d8cbb32d026adef9c5f57530d566044732","visible":true,"opacity":1.0,"autoplay":true,"mediaLoop":true,"muted":true,"showControls":false}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-57.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-104.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"3:3":{"id":"3:3","type":"VARIABLE","assetId":"VariableID:ab238fed81a4a1b3c70aaa3f61df85f552d88f62/390:5","name":"KO • 00","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:3a70cc5ab29553aefe47b7d2424b7403ac823a34/390:1","codeSyntax":{},"valuesByMode":{"390:0":{"r":0.992156863212585,"g":0.992156863212585,"b":0.976470589637756,"a":1.0}}},"53:2587":{"type":"RECTANGLE","id":"53:2587","name":"downyRnR06 Large 1","absoluteBoundingBox":{"x":8583.0,"y":2705.0,"width":374.0,"height":401.0},"targetAspectRatio":{"x":1196.0,"y":1280.0},"isolatedAbsoluteRenderBounds":{"x":8583.0,"y":2705.0,"width":374.0,"height":401.0},"relativeTransform":[[1.0,0.0,833.0],[0.0,1.0,1845.0]],"size":{"x":374.0,"y":401.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"24dcbabfc47ae7c9d34f53b017adce5ec55888c8","originalImageWidth":1196,"originalImageHeight":1280,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-73.0,"sizeFraction":1.0},"top":{"pixelOffset":1845.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"53:2585":{"type":"RECTANGLE","id":"53:2585","name":"downyRnR05 Large 1","absoluteBoundingBox":{"x":7823.0,"y":2563.0,"width":728.0,"height":781.0},"targetAspectRatio":{"x":1193.0,"y":1280.0},"isolatedAbsoluteRenderBounds":{"x":7823.0,"y":2563.0,"width":728.0,"height":781.0},"relativeTransform":[[1.0,0.0,73.0],[0.0,1.0,1703.0]],"size":{"x":728.0,"y":781.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"f06bc4d1d2ca92555a571c39fc4d59423281bce3","originalImageWidth":1193,"originalImageHeight":1280,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":73.0,"sizeFraction":0.0},"top":{"pixelOffset":1703.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"53:2581":{"type":"RECTANGLE","id":"53:2581","name":"downyRnR04 Large 1","absoluteBoundingBox":{"x":8583.0,"y":2160.0,"width":374.0,"height":524.0},"targetAspectRatio":{"x":914.0,"y":1280.0},"isolatedAbsoluteRenderBounds":{"x":8583.0,"y":2160.0,"width":374.0,"height":524.0},"relativeTransform":[[1.0,0.0,833.0],[0.0,1.0,1300.0]],"size":{"x":374.0,"y":524.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"f4b923a2fbabc4b92f03d72f34486e112c028b95","originalImageWidth":914,"originalImageHeight":1280,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-73.0,"sizeFraction":1.0},"bottom":{"pixelOffset":-1240.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"53:2579":{"type":"RECTANGLE","id":"53:2579","name":"downyRnR02 Large 1","absoluteBoundingBox":{"x":8100.0,"y":1693.0,"width":857.0,"height":446.0},"targetAspectRatio":{"x":1280.0,"y":666.0},"isolatedAbsoluteRenderBounds":{"x":8100.0,"y":1693.0,"width":857.0,"height":446.0},"relativeTransform":[[1.0,0.0,350.0],[0.0,1.0,833.0]],"size":{"x":857.0,"y":446.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"44d87a6634137f339ba5cd04fff22db316f9758f","originalImageWidth":1280,"originalImageHeight":666,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-73.0,"sizeFraction":1.0},"top":{"pixelOffset":833.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"3:2":{"id":"3:2","assetId":"VariableCollectionId:3a70cc5ab29553aefe47b7d2424b7403ac823a34/390:1","type":"VARIABLE_COLLECTION","name":"KO • Brand Colors","defaultModeId":"390:0","modes":[{"modeId":"390:0","name":"Mode 1"}]},"19:1737":{"type":"SVG","id":"19:1737","name":"Icon","absoluteBoundingBox":{"x":8438.0,"y":184.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8438.0,"y":184.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"352ee5097960b787c0c937b7c89cfa4b69e3d24f"},"19:1786":{"type":"TEXT","id":"19:1786","name":"←BACK","absoluteBoundingBox":{"x":7814.0,"y":124.0,"width":62.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":7816.3681640625,"y":127.543998718262,"width":58.556640625,"height":11.6319961547852},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,24.0]],"size":{"x":62.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":64.0,"sizeFraction":0.0},"top":{"pixelOffset":24.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":19,"localID":1788},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"BACK","simpleLink":true}],"isDeleted":false,"stateManagementVersion":1}],"characterStyleOverrides":[],"characters":"←BACK","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Bold"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Bold"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"style":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-Black","fontStyle":"Black","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Bold"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Bold"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":91.6422271728516,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"19:1730":{"type":"FRAME","id":"19:1730","name":"Text list 1","absoluteBoundingBox":{"x":7750.0,"y":100.0,"width":1280.0,"height":760.0},"isolatedAbsoluteRenderBounds":{"x":7750.0,"y":100.0,"width":1280.0,"height":760.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":760.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":64.0,"paddingBottom":60.0,"paddingLeft":64.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":48.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["19:1731","19:1734"]},"19:1736":{"type":"FRAME","id":"19:1736","name":"Header","absoluteBoundingBox":{"x":8438.0,"y":184.0,"width":218.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8438.0,"y":184.0,"width":218.0,"height":24.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,24.0]],"size":{"x":218.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["19:1737","19:1739"]},"19:1752":{"type":"TEXT","id":"19:1752","name":"Don't Sweat the Sweat turned a functional odor-elimination claim into an emotionally resonant platform for a very specific anxiety. The activation landed inside NFL Flag football, directly in the world where the problem lived. 9,000 sample giveaways 1,000-plus swag giveaways 600-plus content captures. The platform extended into Mother Nose Best proof the creative framework had legs.","absoluteBoundingBox":{"x":8438.0,"y":592.0,"width":504.0,"height":220.0},"isolatedAbsoluteRenderBounds":{"x":8437.935546875,"y":595.575988769531,"width":500.787109375,"height":214.447998046875},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,64.0]],"size":{"x":504.0,"y":220.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Don't Sweat the Sweat turned a functional odor-elimination claim into an emotionally resonant platform for a very specific anxiety. The activation landed inside NFL Flag football, directly in the world where the problem lived. \n\n9,000 sample giveaways\n1,000-plus swag giveaways\n600-plus content captures. \n\nThe platform extended into Mother Nose Best proof the creative framework had legs.","lineIndentations":[0,0,1,1,1,0,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":91.6422271728516,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"53:2535":{"type":"FRAME","id":"53:2535","name":"more_stuff","absoluteBoundingBox":{"x":7750.0,"y":860.0,"width":1280.0,"height":3064.0},"isolatedAbsoluteRenderBounds":{"x":7750.0,"y":860.0,"width":1280.0,"height":3064.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,760.0]],"size":{"x":1280.0,"y":3064.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.960784316062927,"g":0.949019610881805,"b":0.909803926944733,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["53:2559","53:2569","53:2579","53:2581","53:2585","53:2587","53:2589","53:2591","53:2583"]},"19:1748":{"type":"FRAME","id":"19:1748","name":"Header","absoluteBoundingBox":{"x":8438.0,"y":552.0,"width":210.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8438.0,"y":552.0,"width":210.0,"height":24.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,24.0]],"size":{"x":210.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["19:1749","19:1751"]},"19:1751":{"type":"TEXT","id":"19:1751","name":"THE OUTCOME","absoluteBoundingBox":{"x":8474.0,"y":552.0,"width":174.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8473.927734375,"y":554.815979003906,"width":172.1474609375,"height":17.447998046875},"relativeTransform":[[1.0,0.0,36.0],[0.0,1.0,0.0]],"size":{"x":174.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"H5","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"THE OUTCOME","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-ExtraBold","fontStyle":"ExtraBold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":73.3137817382812,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"19:1749":{"type":"SVG","id":"19:1749","name":"Icon","absoluteBoundingBox":{"x":8438.0,"y":552.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8438.0,"y":552.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"4cb4db3942e09925624a1454458ab3b162a93276"},"53:2583":{"type":"RECTANGLE","id":"53:2583","name":"downyRnR03 Large 1","absoluteBoundingBox":{"x":7823.0,"y":2160.0,"width":733.0,"height":379.0},"targetAspectRatio":{"x":1280.0,"y":662.0},"isolatedAbsoluteRenderBounds":{"x":7823.0,"y":2160.0,"width":733.0,"height":379.0},"relativeTransform":[[1.0,0.0,73.0],[0.0,1.0,1300.0]],"size":{"x":733.0,"y":379.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"5325fdd83c189711bec4e885fe733705dc3fc84e","originalImageWidth":1280,"originalImageHeight":662,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":73.0,"sizeFraction":0.0},"top":{"pixelOffset":1300.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"19:1746":{"type":"TEXT","id":"19:1746","name":"At P&G HQ, I encountered the worst-smelling football uniform ever. That scent became the strategy. The problem was beyond odor it was the social stakes. One weak wash and the carpool becomes a shame chamber. Rinse and Refresh wasn't a laundry product. It was community care.","absoluteBoundingBox":{"x":8438.0,"y":388.0,"width":504.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":8437.935546875,"y":391.575988769531,"width":498.2470703125,"height":94.416015625},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,64.0]],"size":{"x":504.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"At P&G HQ, I encountered the worst-smelling football uniform ever. That scent became the strategy. The problem was beyond odor it was the social stakes. One weak wash and the carpool becomes a shame chamber. Rinse and Refresh wasn't a laundry product. It was community care.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":91.6422271728516,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"53:2569":{"type":"WIDGET","id":"53:2569","name":"Embed 3","absoluteBoundingBox":{"x":7823.0,"y":1690.0,"width":249.0,"height":446.0},"isolatedAbsoluteRenderBounds":{"x":7823.0,"y":1690.0,"width":249.0,"height":446.0},"relativeTransform":[[1.0,0.0,73.0],[0.0,1.0,830.0]],"size":{"x":249.0,"y":446.0},"constraintValues":{"left":{"pixelOffset":73.0,"sizeFraction":0.0},"top":{"pixelOffset":830.0,"sizeFraction":0.0}},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"widgetType":"GENERIC","syncedState":{"embedAllowFullscreen":"false","embedCodeType":"url","embedIframeHtml":"","embedURL":"https://youtu.be/mffsOu4ZSaU?si=HLGL-liEOsppiFi2"}},"19:1745":{"type":"TEXT","id":"19:1745","name":"THE THINKING","absoluteBoundingBox":{"x":8474.0,"y":348.0,"width":170.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8473.927734375,"y":350.816009521484,"width":168.265625,"height":17.447998046875},"relativeTransform":[[1.0,0.0,36.0],[0.0,1.0,0.0]],"size":{"x":170.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"accessibleHTMLTag":"H5","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"THE THINKING","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-ExtraBold","fontStyle":"ExtraBold","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":73.3137817382812,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"53:2559":{"type":"WIDGET","id":"53:2559","name":"Embed 2","absoluteBoundingBox":{"x":7823.0,"y":916.0,"width":1134.0,"height":756.0},"targetAspectRatio":{"x":600.0,"y":400.0},"isolatedAbsoluteRenderBounds":{"x":7823.0,"y":916.0,"width":1134.0,"height":756.0},"relativeTransform":[[1.0,0.0,73.0],[0.0,1.0,56.0]],"size":{"x":1134.0,"y":756.0},"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":73.0,"sizeFraction":0.0},"right":{"pixelOffset":-73.0,"sizeFraction":1.0},"top":{"pixelOffset":56.0,"sizeFraction":0.0}},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"widgetType":"GENERIC","syncedState":{"embedAllowFullscreen":"false","embedCodeType":"url","embedIframeHtml":"","embedURL":"https://www.youtube.com/g2OsxwxQ9a8?si=sOqYMzTVn4XseSkU"}},"19:1743":{"type":"FRAME","id":"19:1743","name":"Icon","absoluteBoundingBox":{"x":8438.0,"y":348.0,"width":24.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8438.0,"y":348.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["19:1744"]},"19:1741":{"type":"FRAME","id":"19:1741","name":"Row 2","absoluteBoundingBox":{"x":8414.0,"y":324.0,"width":552.0,"height":188.0},"isolatedAbsoluteRenderBounds":{"x":8414.0,"y":324.0,"width":552.0,"height":188.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,164.0]],"size":{"x":552.0,"y":188.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.960784316062927,"g":0.949019610881805,"b":0.909803926944733,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","minWidth":324.0,"strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":24.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["19:1742","19:1746"]},"19:1742":{"type":"FRAME","id":"19:1742","name":"Header","absoluteBoundingBox":{"x":8438.0,"y":348.0,"width":206.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8438.0,"y":348.0,"width":206.0,"height":24.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,24.0]],"size":{"x":206.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["19:1743","19:1745"]},"19:1744":{"type":"RECTANGLE","id":"19:1744","name":"Shape","absoluteBoundingBox":{"x":8439.89339846373,"y":349.8935546875,"width":21.2132030725479,"height":21.2132030725479},"isolatedAbsoluteRenderBounds":{"x":8439.8935546875,"y":349.8935546875,"width":21.212890625,"height":21.2131958007812},"relativeTransform":[[0.70710676908493,-0.70710676908493,12.5],[0.70710676908493,0.70710676908493,1.8935546875]],"size":{"x":15.0,"y":15.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.0,"b":0.564705908298492,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:073968bee33226a2cce6b4511bfdcfbd426cc377/390:22"}},"visible":true,"opacity":1.0}],"constraints":{"vertical":"CENTER","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-10.106601536274,"sizeFraction":0.5},"right":{"pixelOffset":11.106601536274,"sizeFraction":0.5},"top":{"pixelOffset":-10.1064453125,"sizeFraction":0.5},"bottom":{"pixelOffset":11.1067577600479,"sizeFraction":0.5}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:073968bee33226a2cce6b4511bfdcfbd426cc377/390:22"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"19:1734":{"type":"FRAME","id":"19:1734","name":"List","absoluteBoundingBox":{"x":8414.0,"y":160.0,"width":552.0,"height":676.0},"isolatedAbsoluteRenderBounds":{"x":8414.0,"y":160.0,"width":552.0,"height":676.0},"relativeTransform":[[1.0,0.0,664.0],[0.0,1.0,60.0]],"size":{"x":552.0,"y":676.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"UL","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["19:1735","19:1741","19:1747"]},"19:1740":{"type":"TEXT","id":"19:1740","name":"M Booth needed to launch Downy Rinse and Refresh, a product that eliminates deep-set sweat odor, to the sports-mom segment. Prove it works on the kind of smell regular washing can't touch.","absoluteBoundingBox":{"x":8438.0,"y":224.0,"width":504.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8438.5595703125,"y":227.608001708984,"width":496.53125,"height":54.4159851074219},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,64.0]],"size":{"x":504.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"M Booth needed to launch Downy Rinse and Refresh, a product that eliminates deep-set sweat odor, to the sports-mom segment. Prove it works on the kind of smell regular washing can't touch.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.0,"lineHeightPercent":91.6422271728516,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"19:1739":{"type":"TEXT","id":"19:1739","name":"THE SITUATION","absoluteBoundingBox":{"x":8474.0,"y":184.0,"width":182.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8473.927734375,"y":186.815994262695,"width":180.1904296875,"height":17.4480133056641},"relativeTransform":[[1.0,0.0,36.0],[0.0,1.0,0.0]],"size":{"x":182.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"accessibleHTMLTag":"H5","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"THE SITUATION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-ExtraBold","fontStyle":"ExtraBold","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7"}]},"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":73.3137817382812,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"19:1731":{"type":"FRAME","id":"19:1731","name":"Header","absoluteBoundingBox":{"x":7814.0,"y":160.0,"width":552.0,"height":576.0},"isolatedAbsoluteRenderBounds":{"x":7814.0,"y":160.0,"width":552.0,"height":576.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,60.0]],"size":{"x":552.0,"y":576.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["19:1732","19:1733"]},"19:1747":{"type":"FRAME","id":"19:1747","name":"Row 3","absoluteBoundingBox":{"x":8414.0,"y":528.0,"width":552.0,"height":308.0},"isolatedAbsoluteRenderBounds":{"x":8414.0,"y":528.0,"width":552.0,"height":308.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,368.0]],"size":{"x":552.0,"y":308.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.960784316062927,"g":0.949019610881805,"b":0.909803926944733,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","minWidth":324.0,"strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":24.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["19:1748","19:1752"]},"19:1735":{"type":"FRAME","id":"19:1735","name":"Row 1","absoluteBoundingBox":{"x":8414.0,"y":160.0,"width":552.0,"height":148.0},"isolatedAbsoluteRenderBounds":{"x":8414.0,"y":160.0,"width":552.0,"height":148.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":552.0,"y":148.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.960784316062927,"g":0.949019610881805,"b":0.909803926944733,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","minWidth":324.0,"strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":24.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["19:1736","19:1740"]},"19:1733":{"type":"TEXT","id":"19:1733","name":"DOWNY RINISE & REFRESJ Don’t Sweat the Sweat M Booth Creative Strategy, Insight Development, Campaign Development","absoluteBoundingBox":{"x":7814.0,"y":506.0,"width":552.0,"height":203.0},"isolatedAbsoluteRenderBounds":{"x":7814.92822265625,"y":521.815979003906,"width":450.92529296875,"height":170.2080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,346.0]],"size":{"x":552.0,"y":203.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"H3","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"DOWNY RINISE & REFRESJ\nDon’t Sweat the Sweat\nM Booth\nCreative Strategy, Insight Development, Campaign Development","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.48,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":87.9765472412109,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-SemiBold","fontStyle":"SemiBold","fontSize":16.0,"lineHeightPx":50.0,"lineHeightPercent":229.105560302734,"lineHeightPercentFontSize":312.5,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"3":{"lineHeightPx":50.0,"lineHeightPercent":177.777786254883,"lineHeightPercentFontSize":208.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"2":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-Black","fontStyle":"Black","lineHeightPx":50.0,"lineHeightPercent":152.737045288086,"lineHeightPercentFontSize":208.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"1":{"fontFamily":"Nunito","fontPostScriptName":"Nunito-ExtraBold","fontStyle":"ExtraBold","lineHeightPx":50.0,"lineHeightPercent":152.737045288086,"lineHeightPercentFontSize":208.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"19:1732":{"type":"RECTANGLE","id":"19:1732","name":"Rectangle 1","absoluteBoundingBox":{"x":7814.0,"y":160.0,"width":552.0,"height":330.0},"isolatedAbsoluteRenderBounds":{"x":7814.0,"y":160.0,"width":552.0,"height":330.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":552.0,"y":330.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"89cc66463c9a9a93ee91767116cc0ad41a0f7688","gifRef":"44b71befdc4efe7d9f8bb0b88ad320d1cbcc0a59","originalImageWidth":1920,"originalImageHeight":1280,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]}},"assetIdToGuid":{"VariableCollectionId:3a70cc5ab29553aefe47b7d2424b7403ac823a34/390:1":"3:2","VariableID:073968bee33226a2cce6b4511bfdcfbd426cc377/390:22":"3:4","VariableID:7ae9feeaaf3ee7941e41e6a63be27ac2801898d2/390:10":"8:15","VariableID:8f9e73a75ee235a8f19894222328ccfe954d514d/390:7":"3:6","VariableID:ab238fed81a4a1b3c70aaa3f61df85f552d88f62/390:5":"3:3"},"guidToUrl":{"0:3":"/","96:24":"/mail","66:3017":"/casestudy08_archaia","8:19":"/casestudy01_fanduel","12:1209":"/casestudy02_aperol","71:3147":"/casestudy010_smilesahead","61:2839":"/casestudy06_barbi","72:3221":"/casestudy011_dearwhiteparents","48:2321":"/casestudy00_template","55:2689":"/casestudy05_hellmanns","19:1728":"/casestudy03_rinse","63:2931":"/casestudy07_rogaine","69:3081":"/casestudy09_grandmarnier","53:2593":"/casestudy04_black"},"fonts":{"Noto Sans Symbols:Bold":{"id":"NotoSansSymbols-VF_2","url":"/_woff/v2/NotoSansSymbols-VF_2/NotoSansSymbols-VF_2.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/NotoSansSymbols-VF_2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"NotoSansSymbols-VF_2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"NotoSansSymbols-VF_2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"NotoSansSymbols-VF_2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"NotoSansSymbols-VF_2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"NotoSansSymbols-VF_2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"NotoSansSymbols-VF_2-rest.woff2"}]}},"Noto Sans Math:Regular":{"id":"NotoSansMath-Regular_1","url":"/_woff/v2/NotoSansMath-Regular_1/NotoSansMath-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/NotoSansMath-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"NotoSansMath-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"NotoSansMath-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"NotoSansMath-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"NotoSansMath-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"NotoSansMath-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"NotoSansMath-Regular_1-rest.woff2"}]}},"Noto Sans:Bold":{"id":"NotoSans-VF_3","url":"/_woff/v2/NotoSans-VF_3/NotoSans-VF_3.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"},{"tag":"wdth","value":100.0,"name":"Width"},{"tag":"CTGR","value":0.0,"name":"CTGR"}],"subsets":{"baseUrl":"/_woff/v2/NotoSans-VF_3/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"NotoSans-VF_3-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"NotoSans-VF_3-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"NotoSans-VF_3-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"NotoSans-VF_3-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"NotoSans-VF_3-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"NotoSans-VF_3-rest.woff2"}]}},"Nunito:Medium":{"id":"Nunito_wght__1","url":"/_woff/v2/Nunito_wght__1/Nunito_wght__1.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Nunito_wght__1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Nunito_wght__1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Nunito_wght__1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Nunito_wght__1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Nunito_wght__1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Nunito_wght__1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Nunito_wght__1-rest.woff2"}]}},"Nunito:Black":{"id":"Nunito_wght__1","url":"/_woff/v2/Nunito_wght__1/Nunito_wght__1.woff2","source":1,"italic":false,"weight":900,"variationAxes":[{"tag":"wght","value":900.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Nunito_wght__1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Nunito_wght__1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Nunito_wght__1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Nunito_wght__1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Nunito_wght__1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Nunito_wght__1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Nunito_wght__1-rest.woff2"}]}},"Nunito:ExtraBold":{"id":"Nunito_wght__1","url":"/_woff/v2/Nunito_wght__1/Nunito_wght__1.woff2","source":1,"italic":false,"weight":800,"variationAxes":[{"tag":"wght","value":800.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Nunito_wght__1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Nunito_wght__1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Nunito_wght__1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Nunito_wght__1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Nunito_wght__1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Nunito_wght__1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Nunito_wght__1-rest.woff2"}]}},"Nunito:SemiBold":{"id":"Nunito_wght__1","url":"/_woff/v2/Nunito_wght__1/Nunito_wght__1.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Nunito_wght__1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Nunito_wght__1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Nunito_wght__1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Nunito_wght__1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Nunito_wght__1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Nunito_wght__1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Nunito_wght__1-rest.woff2"}]}},"Nunito:Bold":{"id":"Nunito_wght__1","url":"/_woff/v2/Nunito_wght__1/Nunito_wght__1.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Nunito_wght__1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Nunito_wght__1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Nunito_wght__1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Nunito_wght__1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Nunito_wght__1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Nunito_wght__1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Nunito_wght__1-rest.woff2"}]}}},"assets":{"78b8f33d6557d34428a2286e3a51ea964c6c6cce":{"type":"PAINT_ASSET","url":"78b8f33d6557d34428a2286e3a51ea964c6c6cce.png","size":{"x":0.0,"y":0.0}},"7bf6def1f0243570bdf2bed02b482ebeba0447bc":{"type":"PAINT_ASSET","url":"7bf6def1f0243570bdf2bed02b482ebeba0447bc.png","size":{"x":1280.0,"y":770.0}},"24dcbabfc47ae7c9d34f53b017adce5ec55888c8":{"type":"PAINT_ASSET","url":"24dcbabfc47ae7c9d34f53b017adce5ec55888c8.png","size":{"x":1196.0,"y":1280.0}},"44d87a6634137f339ba5cd04fff22db316f9758f":{"type":"PAINT_ASSET","url":"44d87a6634137f339ba5cd04fff22db316f9758f.png","size":{"x":1280.0,"y":666.0}},"1592da953f514f748acbfdfaa2ab021e7c26e3af":{"type":"GENERATED_ASSET","url":"1592da953f514f748acbfdfaa2ab021e7c26e3af.png","size":{"x":1200.0,"y":630.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"4cb4db3942e09925624a1454458ab3b162a93276":{"type":"GENERATED_ASSET","url":"4cb4db3942e09925624a1454458ab3b162a93276.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"28fb5f2fee10126ed116e4e9473fa5fc81a4db5f":{"type":"GENERATED_ASSET","url":"28fb5f2fee10126ed116e4e9473fa5fc81a4db5f.png","size":{"x":48.0,"y":48.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"8744d1d8cbb32d026adef9c5f57530d566044732":{"type":"VIDEO_ASSET","url":"8744d1d8cbb32d026adef9c5f57530d566044732","size":{"x":576.0,"y":1024.0}},"44b71befdc4efe7d9f8bb0b88ad320d1cbcc0a59":{"type":"PAINT_ASSET","url":"44b71befdc4efe7d9f8bb0b88ad320d1cbcc0a59.png","size":{"x":1920.0,"y":1280.0}},"352ee5097960b787c0c937b7c89cfa4b69e3d24f":{"type":"GENERATED_ASSET","url":"352ee5097960b787c0c937b7c89cfa4b69e3d24f.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"5325fdd83c189711bec4e885fe733705dc3fc84e":{"type":"PAINT_ASSET","url":"5325fdd83c189711bec4e885fe733705dc3fc84e.png","size":{"x":1280.0,"y":662.0}},"f06bc4d1d2ca92555a571c39fc4d59423281bce3":{"type":"PAINT_ASSET","url":"f06bc4d1d2ca92555a571c39fc4d59423281bce3.png","size":{"x":1193.0,"y":1280.0}},"f4b923a2fbabc4b92f03d72f34486e112c028b95":{"type":"PAINT_ASSET","url":"f4b923a2fbabc4b92f03d72f34486e112c028b95.png","size":{"x":914.0,"y":1280.0}}},"stablePathToAssetInfo":{"19:1749":{"hash":"4cb4db3942e09925624a1454458ab3b162a93276"},"19:1737":{"hash":"352ee5097960b787c0c937b7c89cfa4b69e3d24f"},"97:73":{"hash":"1592da953f514f748acbfdfaa2ab021e7c26e3af"},"99:76":{"hash":"28fb5f2fee10126ed116e4e9473fa5fc81a4db5f"}},"animateRootIds":[],"siteSettings":{"title":"Downy Rinse and Refresh — Don't Sweat the Sweat","description":"A case study on turning a functional product claim into an emotional platform. The insight came from a football uniform at P&G HQ. The campaign landed inside NFL Flag football with 9,000 sample giveaways and a creative framework that extended into a second platform.","scalingMode":"REFLOW","blockSearchIndexing":true,"faviconFilename":"28fb5f2fee10126ed116e4e9473fa5fc81a4db5f.png","socialImageFilename":"1592da953f514f748acbfdfaa2ab021e7c26e3af.png","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":""}